Entrepreneur, author, Puentech partner for the United States

Rich in mind, long before rich in money.

Bestselling author at 22, read in 35+ countries. Now bringing Puentech's direct-booking websites to small businesses across the United States.

Joshua Ariel in a dark suit, photographed in black and white, hands clasped.
As featured in Forbes Entrepreneur El País El Mundo New York Public Library Penguin Random House

Entrepreneur, writer, and a name on two continents.

Joshua Ariel is an entrepreneur and internationally bestselling author whose books have inspired readers in more than 35 countries. His work has been featured in Forbes, Entrepreneur, El País and El Mundo, and his books are held in the collections of major institutions, including the New York Public Library.

He wrote his first bestseller at 22. Since 2014, Diario Emprendedor has accompanied entrepreneurs across countries as they think bigger, clarify their ideas and turn ambition into real projects. Today he lives in Miami and represents Puentech in the United States.

Also published as Joshua A. Aguilar in the Spanish and Catalan editions. Same author, same books.
22Age when he wrote his bestseller
35+Countries where his books are published
100k+Readers worldwide

Books to read, then put to work.

Start with the Spanish Penguin Random House edition, then the companion editions and audiobooks.

Two of Joshua's books standing on a wooden table: Diario Emprendedor and El millonario de Silicon Valley.
Cover of Diario Emprendedor

Diario Emprendedor

Penguin Random House, Debolsillo. International bestseller.

Thirty chapters of stories, examples and reflection prompts for building your own path as an entrepreneur. Also in Catalan, French and Italian, and as an audiobook narrated by Mario Castañeda.

Cover of El millonario de Silicon Valley

El millonario de Silicon Valley

Marcombo. On building wealth the founder's way.

Lessons from the world's most ambitious tech ecosystem on mindset, money and the making of a modern entrepreneur.

A website your business owns, with bookings that come straight to you.

Puentech builds websites for small businesses in the languages their customers speak, with bookings arriving directly to the owner instead of through a commission portal. Joshua brings it to the United States.

Talk to Joshua
57 shops run on it todayRestaurants, bars, barbershops and clinics in Japan and Spain, on one shared engine.
Your customers, your dataBookings, guests and payments stay with the business, never with a marketplace.
Live in days, not monthsA new shop is a row in the engine, not a new development project.
Joshua speaking on a large stage to a full auditorium, projected on the screen behind him.
From the page to the stage. Beyond the books, Joshua takes the Rich Before Rich philosophy to audiences around the world.
Robert Kiyosaki
“Each of us controls only one thing: ourselves. Anyone with a dream should read this book.”
Robert Kiyosaki, author of Rich Dad Poor Dad, on Diario Emprendedor
Photo: Gage Skidmore, CC BY-SA 3.0

Instagram

Books, signings and the road, updated at @thejoshuaariel.

REEL

The launch of the pocket edition of Diario Emprendedor.

Open on Instagram

REEL

The Diario Emprendedor audiobook, narrated by Mario Castañeda.

Open on Instagram

FEED

Latest posts, reels and stories on the profile.

Talk to Joshua

For a website and bookings for your business in the United States, or for the books and speaking, the fastest way is a direct message.